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The key to

is a

uniquely designed plan

Welcome! I'm Ashley.

Executive Leadership Coach, Consultant, and Course Curator for leaders & entrepreneurs in charities, small businesses, & churches. I'm also the creator of the Practising Purpose Coaching Programme.

leading with purpose


- Coaching people, through my unique methodology, to create a personal purpose/branding statement and design plans to take hold of a work life that fulfils and inspires them.

- Coming alongside leaders to help them articulate their organisation's unique value proposition and create operational strategies, systems, and people management to achieve their chief aim, regaining control and enthusiasm.

- Helping leaders make the most of their unique content by curating it into a course/experience where people can directly and tangibly apply it to their lives in a way that promotes experiential learning.

No leader should feel alone, wondering how to achieve the dreams set before them. Sometimes we need someone to remind us who we are, what we've been designed to do, and help us create an achievable plan.

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Coaching Programme

Embark on a coaching programme, created by me, to help you put your unique purpose into specific words and craft a plan to take hold of a work life that inspires and fulfils you. 


Discover the clues of how God uniquely designed you. Describe your purpose in words that help you see and step into it. Develop your purpose as you put it into practise with a personalised plan.


Coaching & Consulting 

Whether you are an entrepreneur with an idea to get off the ground, or a leader in an existing organisation looking to tackle the next challenge ahead, I can help you articulate your organisation's unique value proposition and create operational strategies, systems, and people management to achieve your chief aim. 


Many organisations have original and powerful content but struggle to know how to present it in a way that sticks. I can help curate your unique content into a course/experience where people can directly and tangibly apply to their lives in a way that promotes experiential learning.



access free resources


For those of preferring to start small with resources to use now, these are for you. You can use them on your own to help you discover and launch your unique purpose. It is a growing library with various resources to assist you along your journey. Take a look at what is on offer now and keep checking back for more.


Let me be

your guide

I know what it's like to have a keep-you-up-all-night, constantly-day-dreaming, desire to do good things that deliver value to people and also feels fulfilling in the process. I know what it is like to be so overwhelmed trying to know where to begin that I just stayed stuck. The longer I remained frozen, the more I started to doubt myself and wonder if I had what it takes.

Then I developed plans that got me moving, delivered value to others, and were fun to execute. I realised these plans worked for others, like you, too. 

After twenty years’ experience in the business, philanthropic, and charity sectors across four continents, I've helped over a dozen entrepreneurs and leaders launch and scale and produced content in over 70 countries and more than 40 languages. My aim is to help leaders develop implementation plans to live out their unique purpose through their work. In addition to my business experience, I was the Executive Director of a philanthropic foundation, Founder of a charity, and Senior Leadership Team member of a global charity. My master’s level studies include: the University of Cambridge (Business and Social Justice), Indiana State University (Human Resource Development), and Dallas Theological Seminary (Leadership Development). 


Entrepreneurs and leaders inspire me every day! I love coaching because it allows me to help people do the things that they love in order to achieve the dreams set before them. 


'I always felt God tugging on me to do "more" but never understood what that looked like until I started this program with Ashley. Her gift of discernment and her ability to weave social change and God's word through her coaching pointed me towards God's calling on my life and broadened my social lens to see how my life can contribute to healing and empowering others. Through this coaching I developed a purpose statement that helped me gain the confidence to name what I’ve been designed to do and filters to know when to say yes or no to an opportunity. Within a month I received a volunteer opportunity that was a perfect match for my purpose statement. I can now articulate my unique passions and abilities and have the confidence to use them to empower others and glorify God even in the waiting.'


'Ashley was instrumental in helping us to think through our proposition before we launched our social enterprise. She was a key person who helped develop the meaning and structure of 'social impact' from our work together, which then became a significant piece of intellectual property for e.g.culture. Ashley is a dedicated, astute and highly capable person who has the experience and skills to help organisations develop and refine their strategy and tactical plans. Her experience in the not-for-profit sector is particularly valuable to those who seek to perform at their best. I would recommend her highly.'


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